![]() Have you ever been to a party or coffee shop where some guy is playing the guitar and singing his heart out really poorly? Did you notice how everyone else in the room seems to be aware of how poorly he's performing, but the performer has unphased confidence? This combination of illusory superiority and the Dunning-Kruger effect is a lot like designing a website on your own. ![]() While these tools will make you feel comfortable building something that works, there's a difference between a functional website and a good one. Images or buttons that take longer than two seconds to load.Ī layout that doesn't include intuitive and simple functionality.Ĭheap-looking designs that make your business appear like a low-scale operation.Įven with a DIY builder, you'll likely make design mistakes.ĭIY site builders are limited by your knowledge of industry standards, your list of necessary items and buttons, and your familiarity with coding and search engine operations. Some common mistakes that are sure to drive your customers away include: You're not your customer's only option-switching to one of your competitors is just a click of the back button away. If they aren't impressed enough to continue using your website, chances are the search engine results they were sifting through only seconds ago contained the links to the websites of all your top competitors. It's a 24/7 ambassador to your existing clientele as well as potential new clients-and if you don't think your audience will form an opinion of you based on your website, think again.Īlthough it can take weeks or even months to build a website, the average consumer decides in around 0.05 seconds (that's 50 milliseconds) whether or not they want to continue interacting with your page. ![]() In many ways, a website is the business card of the digital age. Remember when your business card design was important? Everything from the layout to the font said something about the quality and professionalism of your business, along with your public persona. #DIY WEBDESIGN PROFESSIONAL#This concept is pretty, but unfortunately, this may be a bit of a pipe dream, unless you just so happen to have the training of a professional web designer. The danger with DIY website designers is the potential for them to trick you into believing you possess the skills, judgment, and insight necessary to design a website that is not only functional, but excellent in comparison to others in your market (all while saving piles of cash). After all, why would you hire a website designer when you can spend an evening using an affordable plug-and-play template to customize the site yourself? At first glance, these tools appear to rain financial savings on businesses small and large alike. Almost every major web-hosting platform offers a DIY builder. scyther5 | Getty ImagesĪs an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders. Do you want to future-proof your business with on-demand expertise? Entrepreneur NEXT has the expert solutions your business needs to succeed in an evolving market. This article was written by Kay VanAntwerpen, an Entrepreneur NEXT powered by Assemble expert. ![]()
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